Lifestyle Brand Of Designer Brands

Each designer, brand development have their own ideas. Some of the hot pursuit of fashion designers who are buyers around, and some independent creative designers valued more than to please the market; some designers not the biggest but the most refined, and some designer dreams become tomorrow's Coach.

For the lifestyle brand of designer brands. Coach is a typical example. Although Miles and Lillian Cahn, founder of the couple are not designers, but in 1962 joined the famous fashion designer Bonnie Cashin Coach into the personality and soul, into a distinctive style of designer brands. In 1979, the current president Lew Frankfort joined Coach, leading the brand into another change. This change is based on luxury expensive European luxury brands, and mediocre affordable American brand gap between the huge market.

kate spade is another example. In 1986, 23 year-old Kate Brosnahan, from the inland town Kansas to New York, as accessories in the fashion editor of Mademoiselle magazine. Seven years later, Kate creates brand handbags kate spade. Starting from handbags, kate spade product lines have been extended - from jewelry, fashion, shoes, sunglasses; to stationery, tableware, furniture, bath; even wallpaper, pajamas, body lotions, wedding invitations.

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